About us

SHOCKINGLY HONEST.

Some brands want to inspire you.
Some brands want to “empower your journey.”
Some brands use the word journey far too much.

We make clothes for people who are self-aware enough to laugh at the chaos.

Sarcasm Inc was built on the idea that humour is therapy, honesty is underrated, and most people are one mildly inconvenient email away from a breakdown. We just decided to print it on t-shirts.

This is dry wit for overthinkers.
Deadpan commentary for functioning adults.
Emotionally stable-looking apparel for people held together by caffeine, sarcasm, and calendar reminders.

We don’t do fake positivity.
We don’t do motivational quotes pretending burnout is a personality trait.
And we definitely don’t believe every t-shirt needs to “change the world.”

Sometimes a shirt just needs to say:

“I paused my game to be here.”

And somehow that tells people everything they need to know.

Designed for people with pattern recognition.

Our designs are intentionally clean, bold, and brutally readable.
No clutter. No cringe. No trying too hard.

The humour sits somewhere between:

  • emotionally intelligent

  • socially exhausted

  • quietly unhinged

  • and weirdly self-aware

Which, honestly, feels pretty modern.

Every piece is designed to look sharp enough to wear in public while still making at least one stranger choke-laugh in a supermarket queue.

Quality matters. Even if your life choices didn’t.

We use premium garments because terrible fabric is offensive.
Our apparel is made to feel good, fit properly, and survive repeated washes, existential crises, and awkward family gatherings.

Most products are produced using print-on-demand manufacturing through The Embroidery Warehouse in New Zealand — reducing waste, avoiding mass overproduction, and allowing us to release fresh designs constantly without mountains of unsold stock haunting a warehouse somewhere.

Built in New Zealand.

Sarcasm Inc is proudly New Zealand-based.
Our humour may be internationally relatable, but there’s definitely a strong local flavour buried in the emotional damage.

We create for:

  • introverts

  • extroverts running on fumes

  • burnt-out parents

  • socially fatigued office workers

  • overthinkers

  • people who answer “living the dream” with visible pain

  • and anyone whose coping mechanism is humour

So… probably you.

The mission?

Make people laugh in public unexpectedly.

That’s it.
That’s the business model.

Well, that and creating genuinely good apparel with a distinct visual identity and a voice that actually sounds human.

If you’ve ever:

  • stared at a work email for 45 minutes before replying “Sounds good”

  • needed silence immediately after social interaction

  • become emotionally attached to cancelling plans

  • or laughed at something you probably shouldn’t have

…you’re in the right place.

Welcome to Sarcasm Inc.
You already understand the vibe.